Friday, October 25, 2013

"Thats impossible!"


Never accept this as an answer if you want to achieve something better.

Since i started my company, i have been working on improvements of our products almost on a daily basis. This usually takes place after office and involves long evenings.

Often, i get to a point, where my engineering partners tell me that what i want is not possible without major disadvantages to existing characteristics. And almost just as often, i believe them. After all, they are the professionals right? They have studied this in university or college.

But one of the major advantages of an amateur is the fresh and unorthodox view at things.

Don't let them stop you just because they don't see a way. There is always a way.

Sometimes i have to use very rude methods to improve our products, using the completely "wrong" tools to work on them. Often, in a destructive way. But in the end, I get to the result I wanted and the design is right.

What happens then is this: I hand over my "piece of art" to the engineers and let them work on the fine tuning and have them make another prototype resembling what i wanted. And I love their reaction when it actually works!

Engineers tend to be stuck on their paths of thinking, especially, when they're not the user of their product. An outside view can change so many things.

Francis Picabia, a french writer in the 19th and 20th century once said:

“Our heads are round so our thoughts can change direction.”

If you stick to this, you will get where you want to get.


Check our products here:
http://www.emplica.com

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